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Reach Audiences That Matter: A Transformative Discussion on The Future of Audience Intelligence

On October 26th, 2023, DriveLine hosted a webinar titled "Reach Audiences That Matter." The webinar was a fireside chat designed to help marketing teams understand how to harness the power of custom audience creation. The webinar featured three esteemed panelists:

  • Erin Mitchell Martin, Vice President of Venues Marketing at Monumental Sports & Entertainment

  • Scott Jones, Senior Global Head of Product Marketing at LiveRamp

  • Askia Underwood, Chief Growth Officer at DriveLine

The panelists discussed the following topics:

  • The state of audience targeting in the cookie-less era

  • The importance of mobile advertising IDs

  • How marketers can use mobile advertising IDs to create custom audiences

  • Best practices for reaching target audiences with mobile advertising

The webinar was well-attended by marketers from a variety of industries. The panelists shared valuable insights and tips on how to reach target audiences effectively in the cookie-less era, use mobile advertising IDs to create custom audiences, and create target ads to consumers based on their physical movements and interactions with specific locations.


Why you should have attended this webinar

This webinar was ideal for marketers who wanted to learn how to:

  • Reach their target audiences effectively in the cookieless era

  • Use mobile advertising IDs to create custom audiences

  • Target their ads to consumers based on their physical movements and interactions with specific locations

  • Forge meaningful connections with consumers by shifting from engagement to conversion driven strategy

Here are some of the key takeaways from the webinar:

  • The cookie-less era is here. Third-party cookies are being phased out, and marketers need to find new ways to reach their target audiences.

  • Mobile advertising IDs are playing a pivotal role in audience targeting. Mobile advertising IDs are a reliable way to identify and target consumers on their mobile devices.

  • Marketers can use mobile advertising IDs to create custom audiences. Custom audiences allow marketers to target their ads to consumers who are most likely to be interested in their products or services.

  • There are a number of best practices for using mobile advertising IDs to reach target audiences effectively. These include using privacy-compliant data sources, creating relevant ad campaigns, and measuring the results of your campaigns.

Watch the Webinar: Reach Audiences That Matter


If you are a marketer who is looking to learn how to reach your target audiences effectively in the cookie-less era, we highly recommend watching the recording of the "Reach Audiences That Matter" webinar.

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