Targeting Swifties and the BeyHive: DriveLine Bridges the Gap Between Businesses and Fanbases
The spending power of Swifties and The BeyHive make them an attractive audience for highly-targeted mobile advertising campaigns.
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DriveLine Strategy Team
- Nov 2
- 2 min
Reach Audiences That Matter: A Transformative Discussion on The Future of Audience Intelligence
On October 26th, 2023, DriveLine hosted a webinar titled "Reach Audiences That Matter." The webinar was a fireside chat designed to help...
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DriveLine Strategy Team
- Oct 24
- 2 min
DriveLine and MSE Partner to Ignite Fan Attendance with Innovative Campaign 'Meet Me At District E'
DriveLine and MSE Partner to Ignite Fan Attendance with Innovative Campaign 'Meet Me At District E' Powered by Custom Visitation Audiences
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DriveLine Strategy Team
- Sep 20
- 2 min
DriveLine Integrates with LiveRamp to Deliver Targeted Advertising Based on Visitation Data
DriveLine announced the availability of our custom visitation-based audience segments on LiveRamp's partner network.
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DriveLine Strategy Team
- Aug 24
- 4 min
The Shift to Audience Understanding: From Demographics to Visitation
In today’s dynamic business landscape, understanding audience segmentation and targeting is pivotal for successful marketing. Enter...
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DriveLine Strategy Team
- Jul 19
- 3 min
Proximity Is The New Black: How Physical Proximity Informs Mobile Strategy
Despite the rise of e-commerce and the evolution of consumer behavior having transformed the retail landscape, physical proximity...
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