Askia UnderwoodMar 12 minTarget Festivalgoers: DriveLine Adds Coachella Attendees To Custom Audience Line-UpWith over 250,000 attendees gathering across two weekends, the Coachella Valley Music and Arts Festival isn't just a concert; it's a...
Askia UnderwoodJan 162 minThe Intersectionality of Location-Based Audience Intelligence, Sports, Fandom and QSR ConsumersDriveLine leverages anonymized location data from mobile devices to understand where people go and what they do in the real world.
Askia UnderwoodNov 17, 20233 minTargeting Swifties and the BeyHive: DriveLine Bridges the Gap Between Businesses and FanbasesThe spending power of Swifties and The BeyHive make them an attractive audience for highly-targeted mobile advertising campaigns.
DriveLine Strategy TeamNov 2, 20232 minReach Audiences That Matter: A Transformative Discussion on The Future of Audience IntelligenceOn October 26th, 2023, DriveLine hosted a webinar titled "Reach Audiences That Matter." The webinar was a fireside chat designed to help...