"We had a dream brands could deploy ad campaigns, target relevant audiences, optimize with actionable insights and have a clear picture of attribution in one platform. So, we built DriveLine." - Peter Sayer, CEO
The DriveLine Story
In 2019, a serendipitous encounter at a University of Florida football game sparked the birth of DriveLine, a groundbreaking platform that would revolutionize the world of insight-driven marketing. At the game, DriveLine's visionary Founder, Peter Sayer, found himself engaged in a conversation with the owner of a marketing agency facing a perplexing challenge for one of the nation's largest mattress companies.
The agency owner explained his dilemma: in order to develop a targeted and impactful marketing campaign, he needed valuable insights into foot traffic patterns at the retail store locations. Frustrated by the lack of accessible data, he yearned for a solution that would help him unlock the untapped potential hidden within the intelligence. It was at this moment, Peter saw an opportunity to create a solution to solve this issue and disrupt the marketing landscape.
Driven by his passion for innovation and technology, Peter approached his former tech collaborator and DriveLine co-Founder, Noel Baron. Armed with their shared ambition to transform the way businesses harness the power of data, they embarked on a thrilling journey to bring DriveLine to life.
Noel's innovative mind was abuzz with ideas on how to build a platform that could seamlessly deliver the elusive insights they sought. With unwavering determination, he set out to create a cutting-edge solution that would empower marketers with the intelligence they needed to make strategically informed decisions.
The duo faced countless challenges along the way, tirelessly seeking the data to fuel DriveLine's audience engine. They leveraged their extensive network, engaging with tech enthusiasts, researchers, product, and data experts, unearthing hidden gems that held the key to unlocking the platform's potential. With each new discovery, DriveLine took shape, gaining momentum and pushing the boundaries of what was thought possible.
Fueled by the belief that their creation would transform the marketing landscape, Peter and Noel poured their hearts and souls into DriveLine. The platform has since emerged as a beacon of innovation, combining state-of-the-art technology with actionable insights. It is a game-changer for marketers, empowering them to make insight-driven decisions and optimize their mobile advertising strategies with unrivaled precision.
Today, DriveLine stands as a testament to the power of foresight, innovation, and the relentless pursuit of excellence. It has reshaped the way businesses operate, and paved the way for a new era of intelligent marketing. With DriveLine's intelligence at their fingertips, marketers around the world are empowered to create impactful campaigns, engage their target audiences, achieve unprecedented success and business outcomes.
Regulatory concerns and privacy, prioritized.
DriveLine's foundation is built on caring about Personally Identifiable Information (PII). We neither collect nor sell PII. The data we gather is compliant information derived from the Software Development Kit (SDK). This means that all the data we use is opt-in, and all of the audience insights utilized in the DriveLine solution are ethically sourced.